Social Media Branding Is a Performance, Not a Post
In 2025, brands are not just be present on social platforms. They are performing for an audience that scrolls fast and judges faster. That is why social media branding has become a core part of business identity.
The brands that win today are confident, culturally aware, and unapologetically bold. They do not just post updates. They build personalities that people relate to, talk about, and engage with.
This blog takes a closer look at how some of India’s most fearless brands are raising the bar in social media branding. More importantly, it reveals what your business can learn from their strategies and how to apply them with purpose.
Zomato and the Art of Making Cravings Go Viral
Zomato’s social media branding revolves around one powerful emotion, which is hunger. But what makes their content stand out is how cleverly they connect food with moments, moods, and memes. Every post feels like something a friend would send, not a brand trying to sell.
Their tone is casual and relatable, often blending English and Hindi. The timing is always perfect, and the humour feels effortless. Zomato has turned cravings into a full-time content engine.
What makes their social media branding exceptional is that they never break character. They have a voice, a personality, and a deep understanding of their audience’s day-to-day life. That is a formula for genuine connection.
Lesson: Speak in the language of your audience. Your brand voice should not sound like a brochure. Make it human, familiar, and honest. That is how engagement becomes loyalty.
Blinkit and the Power of Real-Time Relevance
Blinkit has built a reputation not only for fast delivery but also for fast content. Their social media branding is built around cultural awareness and speed. Whether it is a cricket match, movie launch, or trending meme, Blinkit is often one of the first brands to respond.
Their visual identity is simple: black text on a yellow background; yet it is instantly recognisable. Posts are short, punchy, and delivered at the pace of the internet.
The reason their social media branding works is that they operate more like a newsroom than a brand. Their team is tuned into daily trends and empowered to create without bottlenecks.
Lesson: To be relevant, you need systems that allow for speed. Build content workflows that support quick turnarounds. Be present in the same moments your audience is talking about.
Cred and the Case for Bravery in Branding
Cred’s approach to social media branding is anything but safe. From surreal copywriting to cinematic campaigns, they have created an identity that feels premium, mysterious, and culturally rich.
Their visuals are minimalist yet bold. Their tone is intelligent, sometimes philosophical, and always distinct. They do not explain everything. They leave room for interpretation and invite curiosity.
This is social media branding for a thinking audience, people who enjoy nuance, creativity, and a little bit of chaos.
Lesson: You do not need to please everyone. Commit to your creative direction and let your audience find you. A unique brand voice will always stand out in a crowded feed.
Netflix India and the Playbook of Fan Culture
Netflix India has turned its social channels into fandom playgrounds. Their social media branding taps directly into the passions of their viewers, whether it is iconic dialogue, character quirks, or binge-watch habits.
Their memes feel native to the platform. Their comments are often more entertaining than the original post. They listen, engage, and speak like a friend who just happens to work at Netflix.
What sets them apart is how well they understand their audience. Their tone, references, and formats show a deep respect for pop culture and community.
Lesson: Make your brand feel like it belongs in the conversation. Social media branding works best when it is rooted in what your audience already cares about.
Fevicol and the Strength of Timeless Storytelling
Fevicol has always been known for witty, visual storytelling. In fact, most people know Fevicol far more than they know its parent brand, Pidilite.This is a testament to the product’s cultural imprint.
Their transition to social media branding has been seamless because they stayed true to their original voice. Even today, their content reflects the same clever humour and contextual relevance that made their print and TV ads iconic. Whether it is a festival, a political moment, or global news, Fevicol responds with simplicity and a smile.
They never over-explain or overdo it. Their humour is subtle. Their design is minimal. And their tone is always unmistakable, which is why audiences across generations still connect with it.
Lesson: A strong content identity can outlive any marketing trend. Stay true to your brand’s core voice, and you will always find new ways to stay relevant.
What Makes Social Media Branding Truly Bold
Here is what these brands are doing right, and what you can apply starting today:
| Brand | What to Learn About Social Media Branding |
| Zomato | Be relatable and emotionally connected |
| Blinkit | React quickly and stay culturally relevant |
| Cred | Use design and tone to express uniqueness |
| Netflix IN | Build fan-first content with personality |
| Fevicol | Stick to a consistent tone and evolve it creatively |
The best social media branding is not built on posts. It is built on perspective. These brands know who they are and how they want to be perceived. That clarity drives everything they create.
Your Brand Voice Deserves More Than Likes
The brands dominating social media in 2025 are not afraid to be bold. They are not afraid to be emotional, funny, experimental, or even confusing at times. What makes their social media branding successful is not just content volume. It is consistency, creativity, and courage.
If your business is ready to find its voice and build an unforgettable presence online, it is time to go beyond standard content.
Let SocialNinjaz help you create a bold social media branding strategy
