Performance Marketing

Most Suitable Ads for my Business: Search Ads VS Display Ads
February 27, 2023

Most Suitable Ads for my Business: Search Ads VS Display Ads

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In today’s digital age, advertising has become an essential aspect of businesses. It has evolved from traditional forms of advertising to digital advertising, where Search Ads and Display Ads are the most commonly used methods. Search Ads and Display Ads have their own unique...

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Remarketing 101
January 23, 2023

Remarketing 101

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It is a powerful tool that allows businesses to target users who have previously interacted with their website or mobile app. This type of advertising is particularly effective because it helps businesses to reach users who are already familiar with their brand and have shown interest in their...

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Top 20 Performance Marketing Terms You Must Know 
December 30, 2022

Top 20 Performance Marketing Terms You Must Know 

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Performance marketing is a form of digital advertising that focuses on specific goals and measurable outcomes. It is a data-driven approach to marketing that seeks to optimize campaigns for the best possible return on investment (ROI). Several terms are employed to describe various aspects of...

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