Case study · Dry fruits · E-commerce
Nutraj's online store, rebuilt for how people actually shop.
A modern e-commerce redesign with bigger product imagery and a cleaner path to checkout.
ClientNutraj
IndustryDry fruits, since 1926
ScopeUI/UX, web
ResultFull store redesign
The challenge
Nutraj's previous website had a poor interface and product images that were too small, which made a premium brand feel ordinary online.
What we did
- Reviewed how shoppers browsed and where they dropped off.
- Redesigned product pages around large, clear imagery.
- Simplified navigation and the path to checkout.
- Built the new interface to match Nutraj's brand.
The outcome
Nutraj now has a modern store that matches the quality of its products, which the CEO calls a huge step up from the previous site.
“I love the modern look and feel. It's a huge step up from our previous website, where the interface was poor and product images were too small. Kudos to their team!”
Vishal KapurCEO, NutrajWant results
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