5 Reasons Why Instagram Stories are Better than Snapchat Stories for your Brand

Snapchat has been the first one to come with up the idea of uploading short videos i.e. ‘stories’ with added cool filters and a feature that created more buzz is that its self-destructing messages. But right after the cold war between Facebook and Snapchat, its success rate slowed down with the same pace as it was growing earlier.

Similarities between the two are:

  • Stories live up to 24 hours on both the platform
  • Videos are of only 10 seconds
  • One can add emojis, stickers, geotags and text to their story
  • You can search for people, brand page and events on both the platform.

Now let us look why brands are choosing Instagram over Snapchat for Advertising.

  1. Userbase

Facts and figures always play the game. There are currently 166 million+ users of Snapchat and whereas Instagram has 700+ million and increasing day by day. Brands on Instagram has wider reach as compared to Snapchat where they have to start from level zero for creating a pool of target audience.

  1. Measureable

Instagram having a large userbase drives most people landing on to websites and brand pages. If your marketing objective is brand awareness then Instagram is just the right option for your business. Instagram also helps you in tracking your performance through a special dashboard. So next time you post a story you can see how many people actually landed on your website. Snapchat doesn’t have any benefit other than seeing your views of your story. . Snapchat here cannot be on the lead because if you want to search a brand you need to have an exact username.

  1. Visibility

Both the competitors are always on a hunt for innovative ideas to stand out from each other. Snapchat came up with the idea of searchbar although it was not a very innovative idea but it let you to search other people and stories that people have uploaded. For example Coachella and edc las Vegas stories went viral recently on Snapchat.

Geotags and Hashtags on Instagram lets you to see what people have been doing around that location or a particular hashtag.

  1. User friendly

Instagram have always focused on making it user friendly, you can easily follow or unfollow any one, watch content repeatedly. The lagre userbase of Instagram helps brands to achieve their objectives through ad campaigns. Snapchat on the other hand is a bit complex to use you cannot replay content, if you want to follow someone you must have exact username.

  1. Targeting

Since Instagram is a part of Facebook it is more convenient to target the audience with its platform. You can choose demographic, location, gender in targeting your audience. You can also keep a measure of your performance and see which one of your story is driving the most result. Snapchat does not have any of these option it rather provides you a space for advertising your product.

Now we leave it all up to you. You decide what is best for your business if you are into entertainment then Snapchat can be the right option for you but if your main focus is just to advertise then Instagram is the best for you.